An assessment of the use of partial least squares structural
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Aug 1, 2019 · Higher-order constructs, which facilitate modeling a construct on a more abstract higher-level dimension and its more concrete lower-order subdimensions, have become an increasingly visible trend in applications of partial least squares structural equation modeling (PLS-SEM). ...read more
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Partial Least Squares Structural Equation Modeling (PLS
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Nov 4, 2021 · Marko Sarstedt, Nicholas P. Danks & Soumya Ray Chapter Open Access First Online: 04 November 2021 49k Accesses 46 Citations Part of the Classroom Companion: Business book series (CCB) Abstract Structural equation modeling is a multivariate data analysis method for analyzing complex relationships among constructs ...read more
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Jun 27, 2019 · In their effort to better understand consumer behavior, marketing researchers often analyze relationships between latent variables, measured by sets of observed variables. Partial least squares structural equation modeling (PLS-SEM) has become a popular tool for analyzing such relationships. Particularly the availability of SmartPLS, a ...read more
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Partial least squares structural equation modeling using
Feb 16, 2017 · Composite-based structural equation modeling (SEM), and especially partial least squares path modeling (PLS), has gained increasing dissemination in marketing. To fully exploit the potential of these methods, researchers must know about their relative performance and the settings that favor each method’s use. While numerous ...read more
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How to Specify, Estimate, and Validate Higher-Order Constructs
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Jun 7, 2011 · Most methodological fields undertake regular critical reflections to ensure rigorous research and publication practices, and, consequently, acceptance in their domain. Interestingly, relatively little attention has been paid to assessing the use of partial least squares structural equation modeling (PLS-SEM) in marketing research—despite its ...read more
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Partial Least Squares Structural Equation Modeling
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Aug 22, 2017 · Building on Sarstedt et al. , this chapter first provides an introduction of measurement and structural theory as a basis for presenting the PLS-SEM method. Next, the chapter discusses the evaluation of results, provides an overview of complementary analytical techniques, and concludes by describing an application of the PLS-SEM ...read more
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